The Art of Choosing Flowers
Flowers are one of the most personal gifts you can give. Unlike a voucher or a box of chocolates, a thoughtfully chosen bouquet says something specific — about how you see the person and how much care you have taken. Here is how our florists think about it.
Start with the Person
Before the occasion, think about the recipient. Some people love bold, statement flowers; others prefer soft, garden-style arrangements; and some are purists who simply adore a classic dozen roses.
- Bold: sunflowers, gerberas, bright mixed bouquets
- Romantic: garden roses, peonies, ranunculus in soft pinks
- Classic: long-stem roses, elegant white lilies
- Natural: wildflower-style bouquets, stocks and sweet peas
Then Think About the Occasion
Birthdays
Celebratory and joyful — choose colour and abundance. Bright, mixed seasonal bouquets are perfect.
Anniversaries
Romantic and intimate. Red roses are traditional, but a bespoke mix of garden roses and soft foliage can feel even more personal.
New Baby
Gentle and delicate — soft whites, blush pinks and pale tones in a simple arrangement.
Sympathy
Restrained and dignified. White and cream tones are most appropriate. Our team has great experience creating sensitive tributes — see our funeral flowers.
Thank You
Warm and appreciative. Soft pastels and a personal scale work beautifully — it is about genuine feeling rather than grandeur.
A Word on Budget
A thoughtfully chosen smaller bouquet can be far more meaningful than a large, generic one. That said, for a landmark anniversary or a special thank-you, an extraordinary arrangement is always worthwhile.
When in Doubt, Trust the Florist
If you are unsure, our florist's choice bouquets let our team select the finest blooms of the day for the occasion you describe. Browse the range or ask our florists.