Edith Wilmot
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Edith Wilmot

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Privacy Policy

Last updated: May 2026

1. Who We Are

Edith Wilmot Florist is an independent florist shop situated in Westbury-on-Trym, Bristol. We trade from 5 Carlton Court, Canford Lane, Bristol, BS9 3DE. You are welcome to reach us by email at edithwilmotflorist@gmail.com or by telephone on 0117 950 8589 or 0774 752 8689.

As the business responsible for this website, we act as data controller for any personal information we collect from you. This policy sets out what we gather, our reasons for gathering it, and the rights available to you.

2. What Personal Information We Collect

The personal information we may collect and hold includes:

  • Name details: your own name and, where a gift is being sent, the recipient's name.
  • Contact details: your email address, phone number and the address to which your order should be delivered.
  • Purchase information: the items you have ordered, any personal message card wording or special instructions, and a record of previous orders.
  • Payment information: we do not hold your full card details at any point. All card payments are handled entirely by Stripe, our payment provider. We receive only a transaction reference and a payment confirmation.
  • Website usage data: your IP address, browser type and the pages you browse on our site. This data is gathered automatically and is used only to keep our website running as expected.
  • Correspondence: the content of any messages you submit through our contact form or send to us directly by email.

3. How We Use Your Information

We make use of your personal information in order to:

  • Process your order and arrange for its delivery.
  • Send order confirmations and updates to keep you informed about your purchase.
  • Reply to any questions or messages you send our way.
  • Maintain your customer account, if you have chosen to create one.
  • Meet our legal obligations, such as keeping financial and transaction records as required by HMRC.

We will only send you marketing or promotional communications where you have given us your explicit consent to do so. You may withdraw that consent at any time by getting in touch with us at edithwilmotflorist@gmail.com.

4. Legal Basis for Processing

We rely on the following lawful grounds when processing your personal data:

  • Performance of a contract: we need your details to fulfil the order you have placed and to arrange delivery.
  • Legal obligation: certain records must be kept to meet our tax and accounting duties.
  • Legitimate interests: to handle your enquiries and to keep our website secure and functioning properly.
  • Consent: where you have opted in to receive marketing from us.

5. Who We Share Your Information With

We share your personal data with third parties only when it is necessary to operate our business. Those parties are:

  • Stripe: our payment processor, which securely handles all card transactions on our behalf. Stripe's privacy practices are described at stripe.com/gb/privacy.
  • Transactional email provider: used to deliver order confirmations and notifications to you. We share only your name and email address for this purpose.
  • Hosting providers: our website infrastructure is hosted on cloud servers in the EU and United States, all of which operate under appropriate data transfer arrangements.

We never sell your personal data to any third party.

6. How Long We Keep Your Information

  • Order and transaction records: kept for seven years to satisfy HMRC record-keeping requirements.
  • Account data: held for as long as your account remains open. You may ask us to delete your account at any time.
  • Contact form messages: stored for up to two years from the date of receipt.
  • Technical logs: automatically removed after 90 days.

7. Your Rights

UK GDPR gives you a number of rights regarding the personal data we hold about you:

  • Right of access: you may ask us to provide a copy of the personal data we hold about you.
  • Right to rectification: if any of your data is inaccurate or out of date, you can ask us to put it right.
  • Right to erasure: where we no longer have a lawful reason to hold your data, you can request that we delete it.
  • Right to restriction: in certain situations, you can ask us to limit the way we use your data rather than delete it.
  • Right to data portability: you can ask for your personal data to be provided in a structured, machine-readable format.
  • Right to object: you may object to us processing your data on the basis of legitimate interests, or to receiving direct marketing from us.

To exercise any of the above rights, please write to us at edithwilmotflorist@gmail.com. We will aim to respond within one calendar month.

Should you feel that we have not handled your request satisfactorily, you have the right to raise a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

8. Cookies

We use cookies on our website to maintain your shopping basket and to support secure payment processing through Stripe. Full details are set out in our Cookie Policy.

9. Changes to This Policy

This privacy policy may be revised periodically. When we make changes, the updated version will be published here with a new "last updated" date at the top of the page. We encourage you to check back from time to time.

10. Contact Us

If you have any questions about this policy or about the way we handle your data, please get in touch:

Edith Wilmot

With our bold vision to lead the boutique florists of Bristol, we aim to provide exceptional bouquets and cut flowers of premium quality directly from the finest local growers and delivered to your doorstep with care city-wide.